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Come help us revolutionize the way the world travels. Tagged by Fast Company as one of the “Most Innovative Companies” in the world, Airbnb is an online marketplace giving everyday people the ability to monetize their most valuable asset: an extra bedroom, vacation rental, airbed, castle, boat, tree house or trailer. And with a presence in over 39,000 cities in 192 countries, we are in hyper-growth mode.

We are seeking an experienced, ambitious, bright, forward-thinking, entrepreneurial and high-spirited marketing expert to join our Singaporean team for the Hong Kong market. The Senior Partnership & Field Marketing Specialist will report to the Country Manager. This person will have the critical responsibility of further building our brand in Hong Kong and focus on actionable, locally relevant, growth-oriented marketing strategies.

Responsibilities

  • Responsible for discovering, prioritizing and managing all key local marketing initiatives and ensuring consistency between our brand and the stories we tell
  • Responsible for sourcing, designing and negotiating local partnerships
  • Working with global functions to develop integrated, creative, multichannel marketing campaigns that educate, engage, and excite local residents and visitors about travel via Airbnb
  • Coordinates local agency partnerships as needed to successfully scale marketing campaigns and execute larger-scale events in collaboration with HQ based teams
  • Serves as liaison for global brand campaigns that impact the local market, advising on local implementation of market strategies, providing local insights and working with counterparts in other departments
  • Serves as Airbnb’s expert on local marketing - Ensures all marketing activities feel local and personal and articulates market nuances for other teams
  • Proactively identifies and executes new business development partnership opportunities to grow our global business and increase local love for all things Airbnb
  • Conceptualizes, develops and executes targeted marketing events that celebrate the best of Airbnb

Requirements

  • Masters Degree or relevant qualification within business administration or marketing
  • Over five years experience in marketing, business development, sales, communication, front office work or product development
  • High level negotiation abilities
  • Experience designing and executing innovative and effective offline, experiential, and social-marketing campaigns
  • Experience in executing partnership deals in Hong Kong is a bonus
  • Ability to manage a project end-to-end autonomously and analyse results to ensure alignment with global strategy
  • Be an innovative, problem solving individual with a vigorous eye for detail
  • Outstanding communication and presentation skills with the ability to articulate a vision, strategy or idea clearly and concisely
  • Strong analytical, planning and forecasting skills with experience making data-driven recommendations and decisions
  • Strong project management skills
  • Self motivated, driven and able to work autonomously if required
  • Ability to quantitatively analyze project performance
  • Ability to thrive in a fast-paced startup environment; Comfortable with pressure, ambiguity and takes initiative
  • Strong consumer/lifestyle/travel media contacts a plus
  • Must have lived or currently living in Hong Kong with extensive work experience in the city (including 3-5 years residence)
  • Passion for Airbnb, travel and the sharing economy. Being a host or guest on Airbnb is a def!
  • Business level fluency in English and Chinese (Cantonese speaking required and Mandarin is a bonus)

Partnerships are the key to growth in our markets and require an accomplished individual who believes and recognises the value in creating a sharing community in the Hong Kong market. If you have a strong marketing background and want to work with a company that will be revolutionising the way the world travels, then apply now!

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