Context
Bambu Stage is a performance venue based in Siem Reap, offering creative daily shows about Cambodian culture. In 2019, Bambu Stage is evolving into a cultural destination and will be welcoming new performances and services. To do so, Bambu Stage is partnering with Experience Cambodian Living Arts for content production, sales and marketing.
The Marketing Manager will be working on the launch and development of this new cultural space and his/her main objective will be to increase the number of visitors to the venue, and the number of tickets sold. He/she will be reporting to Bambu Stage, and will work with partners when necessary, especially Experience Cambodian Living Arts.
Main duties & responsibilities
Marketing planning
- Work with Directors at Bambu Stage and Experience Cambodian Living Arts to understand the marketing strategy and objectives for developing audiences at Bambu Stage
- Draft an annual marketing plan for approval by Experience Cambodian Living Arts and Bambu Stage Coordination
- Implement annual marketing plan, with supervision and support from Bambu Stage
- On an ongoing basis, prioritize tasks, and ensure support for overall business objectives of Bambu Stage, including on-site partners
- Oversee production of marketing materials and ensure brand consistency across all marketing materials
- Delegate tasks to part-time marketing support staff/external agencies (e.g. flyer distribution)
- Coordinate the marketing budget
Online marketing & ecommerce
- Create an active online presence of Bambu Stage as a must-experience cultural hub in Siem Reap
- Manage the potential migration to a new ticket sales platform
- Develop and enhance the Bambu Stage website, including online ticket sales
- Gather data from sales to better understand visitor profile and adapt approach accordingly
- Identify and implement third-party platforms for promotion and ticket sales (e.g. TripAdvisor)
- Manage social networks
- Coordinate mass email communications
Offline marketing
- Implement and suggest new marketing projects (e.g. premiums, new advertising locations, etc.)
- Create and maintain documentation and best practices, track metrics
- Provide regular reports on deliverables and achievements of marketing objectives, using reporting templates provided
- Support and collaborate with Sales
- Interact with guests on site, 1-2 times per week
- Work with Sales to design and coordinate 4-6 events per year for key partners and loyalty members
Other
- Identify conflicts, risks or opportunities and work to resolve these end-to-end
- Regular meetings with direct supervisor, Bambu Stage and Experience Cambodian Living Arts Requirements
- At least 2 years of project management experience or marketing position in a relevant industry
- Experience in managing complex projects, process improvement and overcoming challenges
- Excellent communication skills in English (verbal, written and visual) (ability to speak Khmer is a plus)
- Ability to work independently, show initiative, find solutions and escalate issues when needed
- Strong planning, organizing, coordinating, negotiating and prioritizing skills
- Ability to maintain highly confidential and sensitive information
- Curiosity, readiness to be hands-on and to operate outside of own comfort zone
- Interest in arts and culture essential
- Some experience in photography, videography and light editing is a plus
Location: Siem Reap, Cambodia
Salary Range: USD 1,200 – 1,600 (net monthly)
Conditions: Full time position, 6 days a week, based in Siem Reap (preferable) 18 days of public holidays + 12 days of annual leave per year (exact details of above to be agreed during the selection process)
Starting Date: ASAP
