Une possibilité de fuite ?
We are seeking an ambitious, bright, forward-thinking, entrepreneurial and high-spirited marketing expert to join our S. Korea team. The Partnership & Field Marketing Specialist will report to the Country Manager. This person will have the critical responsibility of further building our brand in S.Korea and focus on actionable, locally relevant, growth-oriented marketing strategies.
Responsibilities
- Responsible for discovering, prioritizing and managing all key local marketing initiatives and ensuring consistency between our brand and the stories we tell
- Responsible for sourcing, designing and negotiating local partnerships
- Working with global functions to develop integrated, creative, multichannel marketing campaigns that educate, engage, and excite local residents and visitors about travel via Airbnb
- Coordinates local agency partnerships as needed to successfully scale marketing campaigns and execute larger-scale events in collaboration with HQ based teams
- Serves as liaison for global brand campaigns that impact the local market, advising on local implementation of market strategies, providing local insights and working with counterparts in other departments
- Serves as Airbnb’s expert on local marketing - Ensures all marketing activities feel local and personal and articulates market nuances for other teams
- Proactively identifies and executes new business development partnership opportunities to grow our global business and increase local love for all things Airbnb
- Conceptualizes, develops and executes targeted marketing events that celebrate the best of Airbnb
Requirements
- Bachelors degree or relevant qualification within marketing
- Up to five years experience in marketing, business development, sales, communication, or product development
- Experience designing and executing innovative and effective offline, experiential, and social-marketing campaigns
- Be an innovative, problem solving individual with a vigorous eye for detail
- Outstanding communication and presentation skills with the ability to articulate a vision, strategy or idea clearly and concisely
- Strong analytical, planning and forecasting skills with experience making data-driven recommendations and decisions
- Strong project management skills; Self motivated, driven and able to work autonomously if required
- Ability to quantitatively analyze project performance
- Ability to thrive in a fast-paced startup environment; Comfortable with pressure, ambiguity and takes initiative
- Strong consumer/lifestyle/travel media contacts a plus
- Passion for Airbnb, travel and the sharing economy. Being a host on Airbnb is a plus!
- Must currently be living in S.Korea with extensive work experience in the city (including 3-5 years residence)
- Business level fluency in English and native in Korean
Partnerships are the key to growth in our markets and require a person who believes and recognises the value in creating a sharing community in the S. Korean market. If you have a strong marketing background and want to work with a company that will be revolutionising the way the world travels, then apply now!